Girodilento to provide advertising support for Rider Resilience
We’re delighted to be able to donate some time and expertise to help Rider Resilience get their message and mission in front of more people. We absolutely believe in the power of bikes and exercise for good. It’s a core tenet behind our business – helping businesses and organisations that encourage and enable healthy and active […]
girodilento, digital advertising agency for the cycling, sports and outdoor industries, launches
Thursday June 1st 2023 sees the launch of girodilento a new digital advertising and marketing agency focused solely on the sports and outdoor industries. girodilento originally launched as a cycling blog back in 2010 by Scott Purchas. Over several years, traffic grew to a peak of 10,000 visitors a month, with content focused around road […]
Why the Local Elections matter for cyclists
In this blog post I’ll attempt to persuade you that it’s vitally important for anyone who rides a bike to vote in their local elections On May 6th 2021, there are local elections across the UK. These will elect local and county Councillors who will represent the neighbourhoods and local communities that we all live […]
The joy of dot watching
For the last few days I’ve been at my computer screen even more than normal. I’ve been glued to the Transatlantic Way ultra distance cycling race. It’s a 2,500km event that started in Dublin, made a bee-line to Derry and is now wending it’s way around the Irish coast to (near) Cork taking in a […]
Beginning to race cyclo-cross at 50
Last year my son discovered cyclo-cross through our local cycling club and he really fell for the sport in a big way. As a result, we spent many weekends through last winter at cyclo-cross races and training sessions. At every race, most of the dads of the kids who raced, also raced. Every time this […]
Riding in Wales with Madison
Sometimes it’s better not to know the route you’re riding in advance. Sometime’s knowing might put you off and you could miss out on something special. About 8 weeks ago I was lucky enough to get an email from the PR department at major UK cycling distributor Madison, inviting me to join them for a […]
Book review: Bike Nation – How cycling can save the world by Peter Walker
Bike Nation is an excellent, easy to read book that explains simply and clearly why bikes are the transport solution we need to solve a wide range of challenges When I first became interested in cycling advocacy 4 to 5 years ago, it was surprisingly difficult to find a holistic explanation of how and why […]
A family holiday in the Netherlands – observations from a UK cycling advocate
Over the last few years, I’ve been campaigning where I live for Dutch quality cycling infrastructure to help reduce traffic congestion, which needs to suitable, safe and convenient for anyone aged 5 to 95. It’s not something I write about regularly on this blog but the posts I have written have been well received by […]
What I learnt in 2,000km on a Wattbike?
12 learnings for Wattbike Training Today was a big milestone in my time with the Wattbike as I passed the 2,000km milestone on it. Coincidentally it was also the first ride of a new 16 week programme for winter training. I’ve been seeing my mileage on the Wattbike ticking up over the last month or […]
What’s a bike press launch really like?
If like me, you’d always wondered what it was really like to attend a bike launch, I thought you might find it interesting to hear about how I found attending my first ever press camp. Rose Bikes have now facilitated a number of firsts for this blog over the years: They were the first brand […]