A look inside Madison’s IceBike 2020 Trade Event
For those of you who don’t know already, Madison are a major UK distributor of products to the cycling industry. The represent some major brands including Shimano and IceBike is one of the two events they have held for bike shops/the bike trade (and press) over the last few years. I attended this year to […]
Madison IceBike 2019 Highlights
Each year leading cycling distributor Madison, holds it’s IceBike event to showcase new products to it’s retail partners and the press. I attended again this week and this blog post is a photo heavy round up of the things that caught my eye I started at the Lazer helmets stand and was shown this special […]