A look inside Madison’s IceBike 2020 Trade Event
For those of you who don’t know already, Madison are a major UK distributor of products to the cycling industry. The represent some major brands including Shimano and IceBike is one of the two events they have held for bike shops/the bike trade (and press) over the last few years. I attended this year to […]
Madison IceBike 2019 Highlights
Each year leading cycling distributor Madison, holds it’s IceBike event to showcase new products to it’s retail partners and the press. I attended again this week and this blog post is a photo heavy round up of the things that caught my eye I started at the Lazer helmets stand and was shown this special […]
Connor Swift’s custom 2019 Genesis Zero Disc SL
At Madison’s IceBike event this week, Connor Swift’s stunning new custom painted 2019 Genesis Zero Disc SL team bike was on display on the Shimano stand. It’s a stunning paint job I think you’ll agree and a terrific reminder of how much a paint can make a bike really stand out. This one-off bike for […]
IceBike 2017 favourites
Another show that’s a regular in my calendar is UK Distributor Madison’s IceBike show. This recently held show is a chance for Madison to showcase the brands it works with and the product range that it’s taking to market in the UK at this point in the year. From a bikes point of view, there’s […]