Here’s Trek’s latest marketing video featuring Fabian Cancellara on riding Flanders, Paris Roubaix, Liege Bastogne Liege etc. As with last time, it’s as much about saying how great Trek are as it is about listening to what the great Cancellara has to say. It’s still very slick and watchable, but once I again I feel Cervelo does these films better as they are far more subtle about the product placement. It’s great timing and a good idea but for me anyway it’s too in your face on the product. You may feel differently and of course if Trek are paying for it they should and have decided what works best for them … I’d just prefer a touch more sublety.
Enjoy and enjoy even more seeing if the great man can pull off another storming victory on Sunday.
Given my comments above, I thought I’d update and finish this post with another great Beyond the Peloton film from Garmin Cervelo’s unsuccessful day at this years Milan San Remo – it’s another fantastic film though – my compliments to the team behind them. Enjoy….
Thanks for reading