Genesis extend the Datum range for 2017

One of the most enjoyable bikes I’ve had the opportunity to review on this site is the Genesis Datum. I thoroughly enjoyed the bike and was genuinely sad to send it back at the end of the review period. It seems like I wasn’t the only to feel this way as the Datum sold like proverbial hotcakes from it’s launch. Stock of all models ran out fast. Genesis were caught out by how popular it was but told me that the next model year would be different.

For 2017 as well as ordering lots more Datum’s from the factory, Genesis have updated the colour schemes and added a couple of new models.


Starting at the top, the full Ultegra Di2 and hydraulic disc braked Datum Ltd tops out the range at £3,199.99. There’s a colour change, which works well and a swap out to 32mm Clement Strada tyres.


The next step down the range is the Datum 30 in a striking gloss red finish. At £2,499.99 the 30 features a full Ultegra mechanical groupset and the higher end RS805 flat mount disc brakes. This looks to me like it should be a big seller. A great bike in a strong spec at a compelling price point (especially if it fulfils the one bike silver bullet for you).



The next in the range is the Datum 20 at £2099.99 with the standout feature being the stunning blue paint finish. The guys at Genesis said that their designer got one frame painted in this colour last year and insisted on keeping it for his own bike. I can see why – it’s lovely.


The Datum 20 features a 105 mix groupset (just the chainset and the chain aren’t 105) and the wheels change from Fulcrums to Jalco/Formula combination with 28 spokes front and rear. They won’t be light but they’ll likely be tough and cope with all of the riding you’ll throw at the Datum.


The Datum 10 is the next option at £1,899.99 and this is the Tiagra level, including the new Tiagra hydraulic disc brakes.


I’m a fan of Tiagra – it’s a very good groupset for the money, so don’t let it put you off this model if the budget and the colour work for you.


The yellow and blue accents on this frame are very nice and the black Jalco/Formula wheels look good in contrast to the largely white frame.


The Datum Frameset is back for 2017 but it’s taken a jump in price to £1,499.99. They grey and red colours looks good and this option is great if you already have a groupset or want to create something bespoke. It’s likely that most people will go for a complete bike though.

Speaking of new bikes, there’s also a women’s Datum for 2017. It’s purple and teal and features exactly the same frameset (apart from colour), groupset and wheels as the Datum 10 but has women’s specific finishing kit (bars, saddle, stem).


It’s also available in sizes XS to M. There’s also a women’s Datum frameset option (that men are welcome to buy too if the sizing and colours work for them), which is mainly white and teal.

The stock is on it’s way and there are more Datum options than ever. It’s a terrific bike and I’m sure it’ll do well. If you’ve not checked out my review on the Datum, please do here.

For more information, visit the Genesis website: http://www.genesisbikes.co.uk/

Thanks for reading.

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