Thursday June 1st 2023 sees the launch of girodilento a new digital advertising and marketing agency focused solely on the sports and outdoor industries.
girodilento originally launched as a cycling blog back in 2010 by Scott Purchas. Over several years, traffic grew to a peak of 10,000 visitors a month, with content focused around road cycling.
Running the blog put Purchas in contact with a range of cycling and sports businesses, which led to discussions on the rise of social media and digital marketing and how brands could embrace these developments.
Purchas began consulting to companies in the UK and beyond as a freelancer and has since delivered over 1,000 digital ad campaigns across Facebook, Instagram, LinkedIn, Twitter, YouTube and Google Ads for a number of well-known brands.
Launching as an agency in 2023 sees Purchas looking to expand this work to new companies to help them ensure their digital marketing is delivering its potential.
“While there’s no doubt, the sports and outdoor industries are facing headwinds, digital advertising and marketing remains a cost effective and measurable way of putting key products in front of targeted customers” said Purchas. He added “Working with a specialist like girodilento means that brands and marketing teams can have the confidence they’re getting the right results without necessarily needing to invest in specialist staff. girodilento helps brands extend their marketing capabilities and delivery, enabling them to focus in-house staff on the most strategic activities”.
Upgrade Bikes have worked with Purchas and girodilento for many years. Matt Ryley of Upgrade said “Scott’s help has been invaluable on Upgrade’s digital marketing journey and we’ve always seen excellent results. girodilento integrates seamlessly with and compliments our in-house marketing team and continues to be a safe pair of hands working transparently with us towards our digital objectives. We’d happily recommend girodilento to other cycling and sports businesses”.
Andy Baddeley, CEO of the highly successful Running Channel, another organisation working with girodilento, said “Scott has made a tangible difference to our digital advertising. He’s focused, results driven and can handle challenging and pressured briefs. We’ve seen some great results of our work together to date and look forward to continuing this journey”